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MaxValue Podcast
MaxValue is an audio and video podcast for business owners and advisors looking for actionable insights into how to make their business more valuable.
Our show covers a broad range of topics designed to help you improve your business value. Each episode features a guest who shares practical insights on areas like exit strategy development, calculating business value, improving business valuation, building efficient processes, outsourcing globally to scale, and implementing strategies that drive growth.
Whether you're looking to sell, scale, or increase profitability, MaxValue equips you with the tools and knowledge to succeed.
MaxValue Podcast
Valuable Services Ft. Loren Fogelman
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What if you could work less, earn more, and deeply serve your clients — all at the same time? In this episode, we sit down with Loren Fogelman, founder of Business Success Solution, to break down why up to 57% of accounting firm owners are undercharging — and exactly what to do about it. Loren walks through the difference between fixed fees and true value pricing, how to tackle scope creep, and her proven good-better-best framework for raising rates with confidence.
From her background as a sports psychologist, Loren draws powerful parallels between elite athletes and growth-minded firm owners — and shares the real story of a client who raised fees 60% across her entire client base in under 90 days while retaining 90% of them. If you're ready to stop trading time for money and start building a firm that works for you, this episode is a must-watch.
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