MaxValue Podcast
MaxValue is an audio and video podcast for business owners and advisors looking for actionable insights into how to make their business more valuable.
Our show covers a broad range of topics designed to help you improve your business value. Each episode features a guest who shares practical insights on areas like exit strategy development, calculating business value, improving business valuation, building efficient processes, outsourcing globally to scale, and implementing strategies that drive growth.
Whether you're looking to sell, scale, or increase profitability, MaxValue equips you with the tools and knowledge to succeed.
MaxValue Podcast
The Talent Crisis No One is Talking About ft. Suzi Potts
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In this episode of Max Value, Suzi Potts, an industrial-organizational psychologist turned strategic business adviser, reveals how people strategy directly drives enterprise value—especially during growth, disruption, and exit. Moving from her early career in the wine and spirits industry to building data-backed talent systems, she explains how founders unknowingly create hidden financial drag through misaligned leadership structures, poor measurement systems, and unexamined succession plans. With sharp insights on family-business dynamics, tool-agnostic advisory work, and post-M&A leadership risk, this conversation challenges executives to think beyond financial modeling and confront the human architecture behind their results. For founders preparing to scale or transition, this episode delivers a critical message: value is built—or destroyed—through people decisions long before the deal is signed.
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LET'S CONNECT!
Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/
Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/knowledge-center/
SUZI POTTS
LinkedIn: https://www.linkedin.com/in/suzipotts/
Web Page: suzipottsconsulting.com.